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📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

  • Natural Mulberry Nourishes hair for healthy, vibrant-looking color.
  • Zero Ammonia No harsh chemicals, no strong odor, no scalp burn.
  • Scalp Friendly Gentle formula, dermatologically tested and approved.
  • 100% Gray Coverage Instantly hides stubborn grays from root to tip.
Regular price $17.99
Regular price $17.99 Sale price $31.99
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Chestnut brown
Chestnut brown
 

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📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

📢📢BUY 2 GET 1 FREE !! ⏰Vibrant, Long-Lasting Hair Color (With ZERO Damage!) ✨

Regular price $17.99
Regular price $17.99 Sale price $31.99
SAVE 43% Sold out
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Limited-Time Offer: Buy 2, Get 1 Free

Buy 2 Get 1 Free
Fruit-enriched at-home hair color

At-Home Hair Color

Salon-Looking Color. Made Simple.

Rich, even-looking color in about 30 minutes.

Even-Looking Color

Fruit-Enriched Formula

Easy to Apply

Quick Touch-Ups

Comb. Wait. Rinse.

Built-in comb applicator
Ready in about 30 minutes

Real-Looking Results

See the Difference

Rich, even-looking color that helps cover visible gray roots while leaving hair looking smooth, glossy and refreshed.

Hair before color application Before
Hair after color application After
Gray roots before color application Before
Gray roots after color application After
Faded hair color before application Before
Glossy dark hair after application After

Individual results and color appearance may vary depending on the original hair color, hair condition and application method.

Choose Your Color

Limited-Time Offer: Buy 2, Get 1 Free While Supplies Last

Buy 2 Get 1 Free
Fruit-enriched at-home hair color

At-Home Hair Color

Salon-Looking Color, Made Simple.

Refresh your color at home with a fruit-enriched formula designed for smooth, even-looking coverage and glossy-looking results in approximately 30 minutes.

Rich, Even-Looking Color

Fruit-Enriched Formula

Easy At-Home Application

Made for Easy Touch-Ups

Color, comb and rinse—without complicated steps.

Comb applicator for even distribution
Designed for use in about 30 minutes
Easy Application Even-Looking Coverage Glossy Finish

Simple At-Home Application

Color Your Hair in 3 Easy Steps

Attach, apply and rinse. The comb applicator helps distribute the formula evenly for a simple, mess-free experience at home.

Attach the comb applicator to the hair color bottle

Step One

Attach the Comb

Put on the included gloves, remove the bottle cap and securely attach the comb applicator.

Apply hair color using the comb applicator

Step Two

Squeeze and Comb

Gently squeeze the bottle and comb the formula through dry hair, starting at the roots and working toward the ends.

Wait before rinsing the hair color

Step Three

Wait and Rinse

Leave the formula on for 30–40 minutes, then rinse thoroughly until the water runs clear.

Application tip: Stubborn gray or coarse hair may require slightly more processing time.
At-home hair color transformation
Professional Grade

Ditch the Salon.
Keep the Stunning.

Get rich, vibrant-looking color at home with a gentle formula designed to leave hair looking smooth, glossy and refreshed.

  • Ammonia-Free and Gentle on the Scalp
  • Covers Visible Gray in About 30 Minutes
  • Leaves Hair Looking Rich, Smooth and Glossy
Limited-Time Offer

Buy 2, Get the 3rd Free

Why Pay $150 at a Salon?
Get Perfect Color in 30 Minutes.

Professional-grade pigments, an ammonia-free formula and rich, vibrant-looking color—all from the comfort of home.

Gentle Formula

Gentle. Not Weak.

An ammonia-free formula with argan oil and keratin helps leave hair feeling soft, smooth and shiny after coloring.

Gray Coverage

Grays? Covered.

The triple-lock pigment system delivers rich, even-looking coverage designed to last for up to 6–8 weeks.

Quick Application

Salon Color in 30 Minutes.

No complicated mixing or salon appointment. Apply, wait and rinse for an easy at-home coloring experience.

Limited-Time Bundle

Buy 2, Get Your 3rd FREE

Mix and match your preferred shades. Your free box is added automatically—no promotional code required.

Claim My Free Box
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The Comparison

Not All Hair Dyes
Are Created Equal.

Before you reach for another drugstore box, see exactly what you're getting — and what you're missing.

Ordinary Box Dye

The stuff sitting on drugstore shelves

  • Loaded with ammonia, PPD and resorcinol
  • Harsh chemical smell that lingers for days
  • Color fades and washes out within 2–3 weeks
  • Leaves hair dry, brittle and straw-like
  • Patchy roots, uneven tones and orange casts

Our Botanical Formula

Salon-grade results. Loved by 50,000+ customers.

  • 100% ammonia-free, PPD-free and cruelty-free
  • Fresh, subtle scent from natural botanical extracts
  • Rich, vibrant color that lasts up to 6–8 weeks
  • Argan oil and keratin leave hair softer after every use
  • Even, salon-quality coverage from root to tip