Step One
Attach the Comb
Put on the included gloves, remove the bottle cap and securely attach the comb applicator.

At-Home Hair Color
Rich, even-looking color in about 30 minutes.
Even-Looking Color
Fruit-Enriched Formula
Easy to Apply
Real-Looking Results
Rich, even-looking color that helps cover visible gray roots while leaving hair looking smooth, glossy and refreshed.
Before
After
Before
After
Before
After
Individual results and color appearance may vary depending on the original hair color, hair condition and application method.
Choose Your Color
At-Home Hair Color
Refresh your color at home with a fruit-enriched formula designed for smooth, even-looking coverage and glossy-looking results in approximately 30 minutes.
Rich, Even-Looking Color
Fruit-Enriched Formula
Easy At-Home Application
Simple At-Home Application
Attach, apply and rinse. The comb applicator helps distribute the formula evenly for a simple, mess-free experience at home.
Step One
Put on the included gloves, remove the bottle cap and securely attach the comb applicator.
Step Two
Gently squeeze the bottle and comb the formula through dry hair, starting at the roots and working toward the ends.
Step Three
Leave the formula on for 30–40 minutes, then rinse thoroughly until the water runs clear.
Get rich, vibrant-looking color at home with a gentle formula designed to leave hair looking smooth, glossy and refreshed.
Professional-grade pigments, an ammonia-free formula and rich, vibrant-looking color—all from the comfort of home.
An ammonia-free formula with argan oil and keratin helps leave hair feeling soft, smooth and shiny after coloring.
The triple-lock pigment system delivers rich, even-looking coverage designed to last for up to 6–8 weeks.
No complicated mixing or salon appointment. Apply, wait and rinse for an easy at-home coloring experience.
Limited-Time Bundle
Mix and match your preferred shades. Your free box is added automatically—no promotional code required.
Before you reach for another drugstore box, see exactly what you're getting — and what you're missing.
Ordinary Box Dye
The stuff sitting on drugstore shelves
Our Botanical Formula
Salon-grade results. Loved by 50,000+ customers.
Need to Know
Quick answers about application, processing time and at-home color care.
Attach the comb applicator, gently squeeze the bottle and comb the formula through dry hair from the roots toward the ends.
Allow the formula to process for approximately 30–40 minutes, then rinse thoroughly according to the product instructions.
It is designed to help provide rich, even-looking coverage. Results can vary depending on your original color, hair texture and the amount of visible gray.
Yes. Always perform the recommended allergy patch test before full application, even if you have used hair color products before.
Color longevity varies with hair condition, washing frequency, shampoo choice and the selected shade. Use color-safe hair care to help maintain the finish.
Select three eligible boxes or shades during the promotional period. Confirm that the free item or discount appears in your cart before completing checkout.
See why customers are replacing expensive salon visits with rich, even-looking color at home.